Power struggle over Ceconomy deal

JD.com's planned takeover of Ceconomy is emerging as a key test of the EU's stance on Chinese companies and state support. As the European Commission reviews the deal, cooperation from China is becoming harder to secure.

JD.com plans to acquire Ceconomy, which includes Europe’s largest electronics retailer, for around €2.2 billion. It already holds 82.5% of the voting rights. German authorities have approved the deal subject to conditions, but the EU is still investigating it.

Under the Foreign Subsidies Regulation, the European Commission is examining whether Chinese state support has given JD.com an unfair competitive advantage in Europe.

Conflict between two legal systems

From mid-August 2026, China is restricting certain companies and individuals from sharing information with EU competition authorities. This could put companies in a difficult position: sharing information with the EU could lead to sanctions in China, while following Chinese rules could result in action from the EU.

Despite this conflict, the takeover is currently unlikely to fail. The EU investigation has been underway for months, meaning much of the relevant information may already be available. China’s intervention therefore appears to be mainly a political signal.

VERE e.V. is in contact with the relevant stakeholders and keeps its members informed of further developments via the “VERE Insider”.

Not yet a VERE member? Become a VERE member here now!

Questions? Inquire now without obligation.
Christoph Brellinger
Contact

Christoph Brellinger
Executive secretary

Phone: 040 750687 – 200

info@vereev.de

Exclusive content – only for VERE members
  • Political representation of your interests regarding Extended Producer Responsibility
  • Price advantages on services provided by take-e-way GmbH & trade-e-bility GmbH
  • Free initial legal consultation in the event of problems arising from sales
  • Can be cancelled annually, no long-term commitment
  • Unlock news content immediately with your membership number
Become a member now for only 25 € per year!
Don't know your membership number?