Temu, Shein and AliExpress are gaining market share in German e-commerce. In Q2 2026, the Asian marketplaces reached a record 5.3% of German online retail sales. Their sales grew by more than 20%, while the German e-commerce market grew by only 5.1%. The fashion sector is seeing particularly strong growth. More than one in six online orders is now placed through these low-cost platforms.
Why are Temu, Shein and AliExpress growing?
Consumers are still looking for low prices and simple online shopping, despite weak consumer confidence and economic uncertainty. This puts pressure on German retailers and producers, especially regarding:
- prices,
- product range, and
- delivery speed.
New customs rules are unlikely to stop this growth. Since 1 July 2026, a €3 charge per product group applies to shipments worth less than €150. Many Asian marketplaces have already expanded their European logistics networks.
What does this mean for German retailers?
Competition from Asian marketplaces is likely to remain strong. German companies can stand out through strong brands, product quality, customer service and trust. Current market figures show that Temu, Shein and AliExpress are becoming a permanent part of German online retail.
VERE e.V. is in contact with the relevant stakeholders and keeps its members informed of further developments via the “VERE Insider”.
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