European industry is losing ground in global competition. The German Machinery and Equipment Manufacturers Association (German abbr. VDMA) is therefore calling for a clear change of course. They are asking the European Commission, led by Ursula von der Leyen, to make competitiveness the central benchmark of European policy. According to the VDMA, many businesses are struggling with expanding compliance requirements, administrative burdens, and regulatory uncertainty. While the European Commission has announced to simplify certain measures, industry representatives argue that progress is still too slow.
Industry warns of competitive disadvantages
The VDMA believes the EU single market is still not operating at its full potential. Different national rules can make it harder for businesses to invest, innovate, and expand across borders. At the same time, European companies face competition from imports that do not meet EU requirements. Thus, the association is demanding stronger market surveillance and more effective enforcement against non-compliant products.
The VDMA is also concerned about the cumulative impact of new regulations, including the Carbon Border Adjustment Mechanism (CBAM), the Critical Raw Materials Act, and the Packaging and Packaging Waste Regulation (PPWR).
To strengthen Europe's industrial position, the association proposes:
- Less bureaucracy and administrative burden
- Better conditions for investment and innovation
- A stronger and more integrated EU single market
- New free trade agreements
- Competitiveness assessments before introducing new regulations
As the debate continues, many businesses are calling for policies that achieve sustainability goals while preserving Europe's ability to compete globally.
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