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Last modified: 06.08.2026
Who We Are In the VERE e.V., an Association for the take-back and recycling of old electrical and electronic equipment, over 4,000 producers and retailers of electrical appliances are organised.
Board members Oliver Friedrichs, Hjalmar Vierle and Martin Büscher, as well as the association's dedicated employees, have launched the #LithiumUnites initiative.
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Last modified: 05.08.2026
The Association for the take-back and recycling of waste electrical and electronic equipment (VERE e.V.) is an international community for optimal organisation and handling of all requirements, obligations and consequences for producers, importers and distributors of non-food products and their packaging resulting from EU law and the national laws derived from it.
When the association was founded, VERE’s focus was, as its name suggests, on…
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Last modified: 05.08.2026
Always remain informed about the challenges with environmental legislation and product responsibility
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Your interest group as a seller or producers of non-food products
To ensure that you are prepared in time for legal changes or to enjoy a free initial consultation with specialist lawyers as a result of difficult questions, we recommend our association VERE as your personal point of contact for your…
News
Date: 03.08.2026
SMEs face more challenges than ever: new EU rules, rising compliance demands, global competition, cybersecurity, the circular economy and AI. The key question is: How can SMEs stay competitive without being overwhelmed by regulation?
Leading experts from government, industry, trade associations, academia and business will come together on 9 September from 09.30 to 18.00 at the Mövenpick Hotel in Hamburg to discuss these…
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Last modified: 21.07.2026
Services for VERE members
Political representation of your interests, free initial consultation by top lawyers in case of problems with the environmental legislation, assistance against free riders and much more!
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CyberPolice as an insurance package for your IT security
If disaster strikes, in addition to a direct contact, the costs of an IT security and PR consultant will also be assumed. This is a round-the-clock…
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Last modified: 17.07.2026
Our Positions and Statements
The VERE Association actively represents the interests of small and medium-sized enterprises and is listed in the German Bundestag’s lobby register. Our primary aim is to promote business-friendly conditions and to influence political and regulatory developments. Through clear positions and well-founded statements, we are committed to cutting unnecessary bureaucracy and reducing the burden of excessive costs.
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News
Date: 17.07.2026
The PPWR raises a key question for private-label products: is the retailer or supplier responsible for packaging compliance? The ZSVR currently sees the retailer as the producer, bringing significant documentation, liability and EPR obligations. Industry associations are calling for a clear, uniform interpretation, while companies should clarify packaging responsibilities early to avoid costly uncertainty.
The PPWR still creates uncertainty for…
News
Date: 17.07.2026
From 1 July 2026, retailers and producers in Germany must take back end-of-life e-cigarettes free of charge, increasing responsibility for lithium batteries. With battery fires and poor recycling on the rise, calls for deposit schemes, stronger producer responsibility and even bans on disposable e-cigarettes are growing. The key question is now: will take-back schemes be enough, or will stricter measures follow?
From 1 July 2026, retailers and…
News
Date: 17.07.2026
JD.com’s planned takeover of a major European electronics retailer has passed German review with strict conditions. However, the European Commission is still checking whether Chinese subsidies could give JD.com an unfair advantage. The deal could change retail, supply chains and online shopping across Europe.
The Federal Ministry for Economic Affairs has approved JD.com’s entry into the German market, subject to strict conditions. These include…
News
Date: 17.07.2026
Temu, Shein and AliExpress now account for a record 5.3% of German online sales, growing much faster than the overall market. Low prices continue to attract shoppers, putting pressure on German retailers. To compete, local businesses will need to focus on quality, strong brands, service and trust.
Temu, Shein and AliExpress are gaining market share in German e-commerce. In Q2 2026, the Asian marketplaces reached a record 5.3% of German online…
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